The FABRICATOR – Program Incentives & Classifieds
The foremost authority on metal fabricating technology
2009 Multichannel Incentives for The FABRICATOR
3x or more
• Advertiser
exclusive
showroom on
thefabricator.com
($3,000 value)
• $100 off cost of
Capital Equipment
Survey
6x or more
• 3x incentive plus
• FREE 1,000-name
mail list rental
(Upgrade your list to
include phone numbers
for $60 or e-mail
addresses for $270)
• One FREE E-Deck
($995 value)
• One FREE Tech
Cell Button Ad for
one month
($550 value, ad must
run in Jan., Feb., or
March 2009)
• $200 off cost of
Capital Equipment
Survey
9x or more
• 6x incentive plus
• FREE additional
ad.*
• $350 off cost of
Capital Equipment
Survey
• FREE web video
for 2 months on
thefabricator.com.
($1,000 value, video
must run in 1st quarter
2009)
12x or more
• 9x incentive plus
• Expanded
showroom on
thefabricator.com
($4,000 value)
• Horizontal banner
ad in expanded
showroom
• FREE Machine Tool
Survey ($1,000 value)
• FREE Capital
Equipment Survey
($800 value)
18x or more
• 12x incentive plus
• Contact your sales
representative for a
customized value-based incentive
Note: Short Rate Policy—all frequency rate discounts and value-added incentive products are contingent upon fulfilling the appropriate number of advertising insertions or paid channel products
within a 12-month period. All unfulfilled contracts will be subject to the short rates applicable to the
actual number of insertions run and paid for, as well as the value of any incentive product used but
not earned through insertion frequency.
*same size as contract ad. issue of choice during 12-month contract period (see rate card for value)
Combination of ads determines Frequency Incentives (i.e., 3x in SJ + 3x in FAB deliver 6x incentives)
Classified Advertising
Integrate your efforts to maximize your effectiveness by combining print ads with online classifieds for added visibility and
reduced costs. Reach thousands of fabricating professionals with the strongest print and online publications in the market.
Use classified ads in the industry’s leading magazines to build exposure for your:
• Used equipment or rebuilt machinery
• Financing services and business opportunities
• Auctions, open positions, machine time, and more
Standard Classified Rate: $110 per column inch (8 lines of copy at approximately 30 characters per line, including spacing).
One inch minimum.
Display Classified Rate: $130 per column inch. Camera-ready art, or $40 extra for typesetting—no proof sent prior to publication.
Maximum width is one or two columns, including borders (column width: The FABRICATOR - 1.73", other FMAC publications - 1.67").
Special Effect: First line of copy and company address are set in boldface at no extra charge. For additional words set in boldface,
add $0.50 per word. No photographs or drawings will be allowed in classified advertising. For an additional $20, an advertiser with
both print and online classified ads can include a flag—“See this ad on thefabricator.com classifieds”—with the print ad.
Box Numbers: “c/o FMA Communications Inc.” may be used in place of your company name and address. Add $15 to cover the
cost of handling and postage.
Notes: The same copy used in 3 or more consecutive issues in a calendar year earns a 10% discount. All such ads payable in
advance. Classified advertising is not subject to commission. Payment must accompany order. Major credit cards accepted.
Send Copy To: Classified Advertising, FMA Communications Inc., 833 Featherstone Road, Rockford, IL 61107-6302.
For more information, contact Patricia D'Amico at 815-227-8278.
