TPJ - The Tube & Pipe Journal - A Look at Subscribers
Optimizing your tube and pipe operations – inside and out
TPJ delivers to your target job functions.
“Please indicate the area of responsibility which best describes
your primary job function:”
Corporate Executive - 39%
Machine Operator - 2%
New Equipment
Implementation - 3%
Purchasing - 8%
Quality Assurance/
Control - 8%
Other - 12%
Manufacturing
Engineering - 14%
Manufacturing
Production
Supervisor - 14%
Product Design/R&D - 12%
Source: Fewer than 1,100 subscribers surveyed through April/May 2008 and conducted by
Harvey Research Inc. Total exceeds 100% due to multiple responses.
TPJ subscribers are ready to
make capital equipment purchases
“Does your company plan to make capital equipment purchases
within the next 18 months?”
Yes - 52%
No - 20%
Don't know - 28%
Source: Fewer than 1,100 subscribers surveyed through April/May 2008
and conducted by Harvey Research Inc.
Readership of TPJ – The Tube & Pipe Journal.
“How much time do you generally spend reading an issue of TPJ?”
15-30 Minutes - 42%
More Than 2 Hours - 1%
No Response - 3%
1-2 Hours - 8%
Less Than 15 Minutes - 24%
31-59 Minutes - 22%
The average respondent generally spends 23.6 minutes reading an issue of TPJ.
The average number of readers per copy for the April/May 2008 issue was 2.8
(1.8 pass-along readers + 1.0 for the subscriber), comprising a total
potential reading audience of 77,048.
Source: Fewer than 1,100 subscribers surveyed through April/May 2008
TPJ-The Tube & Pipe Journal: The most useful tube and pipe
magazine by a 4-1 margin!
“Which of the following trade publications do you receive personally addressed?
Which of them do you find most useful in making purchasing decisions?”
100%
Receive personally addressed
Find most useful
32%
30%
7%
7%
6%
2%
2%
3% 2%
TPJ - The
Tube & Pipe
Journal
Metal
Forming
Tube & Pipe
Technology
*FFJournal *Tube World
Source: 1,100 subscribers surveyed through April/May 2008 and conducted by Harvey Research Inc.
*Source: Fewer than 1,100 subscribers surveyed through April/May 2008 and conducted by Harvey Research Inc.
“What action(s) have you taken during the past year as a result of
advertisements and/or articles in TPJ-The Tube & Pipe Journal?”
42% 42%
39%
22% 21%
Requested additional information from an advertiser
Visited advertiser's Web site
Referred an ad/article to coworker or decision-maker
Recommended the purchase of advertised products or services
Bought products or services advertised
83% of all respondents reported having taken one or more of the above actions
during the past year as a result of advertisements and/or articles in TPJ.
Source:1,100 subscribers surveyed through April/May 2008 and conducted by Harvey Research Inc.
